Mark Schupp sold his business in 2014 and immediately got to work on accomplishing something no one else has done: playing every one of the approximately 375 golf courses in the Show Me State.

As opposed to many retirees who are worried about how they will fill their time, Schupp has very little free time. “This project is all consuming. It truly is a labor of love, particularly since I am not charging the courses for any of these services,” Schupp said. “Creating the website, keeping it up to date, contacting the courses, planning the schedule, coordinating travel, etc. keeps me busier than my job ever did. Playing the courses is the easy part. But, regrettably the actual playing time represents only a small fraction of the total time I spend on the project.”

“When traveling around the state, I noticed that there was no single resource for good information on each of the courses in Missouri. So, I decided to do it,” said Schupp, who continued his quest in Aurora at Honey Creek Golf Club on Wednesday.

In preparation for this quest, Schupp took a semester-long class and spent the next seven months designing and programming a website to track and review each of the courses he plays. The site,, includes a map of every course in the state, colored-coded so visitors can visualize all courses in a particular geography. The website also includes a list of the best public courses, the best private courses and “The Best” in several other categories such as: best club house, most fun, best staff, etc.

“I have heard great things about the golf courses in southwest Missouri; I haven’t had many opportunities to visit the area,” Schupp said. “I am really excited to visit Aurora and experience all that the city and the southwestern portion of the state has to offer.”

While touring the state, Schupp is getting more out of the tour than he expected. “I am finding that playing every course in Missouri is about much more than just playing golf. It is becoming more about meeting and spending time with the great people of Missouri and hearing their stories,” Schupp said.

Schupp said “My goal for 2018 is complete my objective of playing every golf course in Missouri.”

About Mark Schupp

Mark Schupp has led a world-class career in advertising and marketing. After graduating from University of Central Missouri, Mark began his career in Kansas City working at one largest advertising agencies in the world, Doyle Dane Bernbach. Schupp was then hired by the famed D’Arcy MacManus and Masius in St. Louis where he worked on Red Lobster and Anheuser-Busch. Mark was hired by his client, Anheuser-Busch, to help lead the marketing efforts of Bud Light beer. He was on the brand team that helped catapult Bud Light from the eighth largest selling beer to the number one beer in America.

Schupp started his own agency in 1993, with Anheuser-Busch as his first client. Schupp Company became known as one of the most creative agencies in the nation winning numerous international awards. A few of Schupp Company’s clients included Anheuser-Busch, MillerCoors, Nestle Purina, American Express, Coca-Cola Company, Smirnoff, Jim Beam, the St. Louis Blues and the St. Louis Cardinals. Schupp sold his agency in 2014.

Besides touring the state playing every golf course, Schupp also finds time to work with select companies and charities to produce powerful commercials and videos. Since retiring, Schupp has created and produced several moving anti-heroin television commercials for the National Council on Drug Abuse and Alcoholism which appeared in the Super Bowl broadcast. These commercials have become internationally recognized for their powerful message and impact. Schupp also serves on the board of directors of a few charitable organizations including the Alzheimer’s Association, the University of Central Missouri Alumni and Foundation Board and Grace Hill in St. Louis.